Glosary

Words in different languages

Here, you will find definitions of some graphic design, SEO (search engine optimization), marketing, and social media terms. We are constantly adding new terms and definitions.

Design terms:

• mockup:

  Visual representation of a product, website or app that shows its final look and feel, but without interactive functionality.

• font:

  Is a specific style (like bold, italic, or 12pt) of a broader typeface (like Arial or Times New Roman for example).

• serif font:

  In graphic design, a serif font features small decorative lines (serifs) at the ends of letter strokes, conveying tradition, elegance, authority, and heritage, making them ideal for long-form print text (books, newspapers) for readability, while also signaling sophistication in branding and web design for established or classic aesthetics, contrasting with clean, modern sans-serifs.

• sans serif font:

  In graphic design, a sans serif font ("sans" meaning "without") is a typeface without the small decorative lines (serifs) at the ends of letter strokes, creating a clean, modern, minimalist look that's highly legible for digital screens, headlines, and branding. They convey simplicity, modernity, and friendliness, making them ideal for websites, apps, logos (like Helvetica or Futura), and wayfinding.

• calligraphy fonts:

  In graphic design, calligraphy fonts mimic beautiful, flowing handwriting, adding elegance, a personal touch, and a sense of history or luxury, often used for wedding invitations, branding, and formal documents to evoke sophistication, tradition, or artistry through fluid strokes, varying line weights (thick/thin), and decorative flourishes, setting them apart from standard typography. 

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SEO terms:

• SEO:

  Is the practice of improving a website's visibility in search engine results (like Google) to attract more relevant, unpaid ("organic") traffic by making the site more appealing to both users and search engine algorithms

• keywords:

  A word or phrase people type into search engines to find information, products or services, these are the terms you want your content to rank for, connecting user searches to your relevant web pages to improve visibility and attract targeted traffic.

• Title or tag title:

  Is the clickable headline in search results and the text on a browser tab, crucial for telling users and search engines what a page is about, influencing clicks, and signaling relevance.

• Metadescription:

  Is a short summary (around 155 characters) of a webpage's content that appears below the title in search results.

  
  

• Headers:

  In SEO, "headers" primarily refer to HTML heading tags (<h1> to <h6>), which structure content for users and search engines, signaling topic hierarchy, improving readability, accessibility (screen readers), and helping search engines understand page context for better ranking and potential featured snippets.

  
  

• Alt text:

  In SEO, alt text (alternative text) provides descriptive text for images, helping search engines understand image content for image search results and making sites accessible for screen readers, acting as a text equivalent for visual information, boosting SEO by adding context and relevance, and improving user experience.

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Marketing terms:

• upsell:

  A sales technique to persuade a customer to buy a more expensive, upgraded, or premium version of a product or service they're already considering, or to add higher-value features.

• niche:

  A specialized segment of the market for a particular kind of product or service. Denoting products, services, or interests that appeal to a small, specialized section of the population.

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Social media terms:

• evergreen content:

  Timeless, consistently relevant material (like how-to guides, tips, or foundational information) that addresses persistent audience needs or questions, remaining valuable and engaging long after it's posted, unlike trending or seasonal content that quickly becomes dated.